By milagan
Beko Philippines, a known European brand, marks its triumphant third year in the Philippines with a grand trade launch at the Marriott Hotel Manila. As it revs up for an exciting new chapter, the brand outlines its business development plans as it aims to become the number one European brand in the Philippine market over the next five years.
Gürhan Günal, Beko’s Country Director in the Philippines, expressed excitement about the brand’s growth trajectory, saying, “We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond.” He unveiled the strategic pillars of EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY during the event, emphasizing the brand’s dedication to an empowered future for Filipino households.
Unveiling the Company’s Business Development Plans
One key initiative involves Beko’s expansion in appliance stores nationwide. This move to reach more Filipino homes aligns with the brand’s mission to “expand” its distribution network. It aims to make their products like refrigerators and washing machines readily available to a broader audience.
To “grow” brand awareness, Beko proudly announced the renewal of its brand ambassadorship with Judy Ann Santos-Agoncillo. Their efforts also come with significant investments in both digital and traditional media campaigns.
Positioning itself as one of the “leading” manufacturers of home appliances, Beko champions the “Live Like a Pro” lifestyle. It encourages Filipinos to embrace a more convenient lifestyle through its European-style product line. Notably, Beko Pilipinas Corporation serves as the exclusive distributor of Hitachi Major Domestic Appliances as part of its diverse brand portfolio.
Its appliances also incorporate smart features for a more convenient lifestyle. With the HomeWhiz function, it allows users to easily “connect” to their appliances using smartphones.
Finally, in line with global sustainability efforts, Beko Philippines also unveiled a partnership with Plastic Credit Exchange. This collaboration supports the recovery, processing, and recycling of plastic waste. It is in adherence to the Extended Producer Responsibility Law.
Hero Technologies at the Beko Trade Launch
The anniversary trade launch at the Marriott Hotel Grand Ballroom showcased Beko’s hero technologies, with the theme “Empowered to Live Like A Pro.”
HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and more. Attendees, including media and dealers, experienced firsthand Beko’s commitment to empowering households to “Live Like A Pro.”
During the event, guests marveled at its hero technologies like:
- HarvestFresh
- ProSmart Inverter Technology
- Steam Cure
- Hygiene+
- AeroPerfect TM
Products on display include:
- HII64205F2MT built-in induction hob
- BBIS14300XCSE multifunction built-in oven
- GNO480E40HFGBPH inverter multi-door refrigerator
- CEG7302B espresso machine
- BSEOG180/181 2Hp air-conditioner
- Hitachi Refrigerator R-WB640VG0-1 GBK
Beko appliances are available at leading stores nationwide. For more information, visit their official website.