By milagan
Haier Southeast Asia celebrated a successful year at its 2023 Dealer Conference in Bangkok, Thailand. This event gathered over 1,000 partners, with the theme “Inspire the Future Dream.” Despite facing market challenges, Haier defied the odds, achieving growth twice that of the industry, thus solidifying its position as a regional leader.
Haier Thai air conditioners and freezers took the crown in their categories, while their washing machines also reigned supreme. But this isn’t because of luck—it is the result of a strategic shift towards innovation and user-centric design.
Haier Dominates Every Shelf
- Air Conditioners: The brand’s air conditioners cooled over five million homes. This surpasses one million units sold, soaring 35% year-on-year. Their commitment to health and energy efficiency shines through with their industry-leading UV Air Conditioner.
- Refrigerators: This brand leads the pack with a user-centric design. They redefined cooling with its unique T-door lineup and the first full-space, fresh-keeping refrigerators.
- Washing Machines: Haier units have their very own AI-powered COLOR technology. It continues to drive high-end transformation in this appliance category.
- Freezers: With a 10% growth in 2023, Haier prepped for a groundbreaking launch – the industry’s first -60° cell-level deep freezing freezer, alongside its innovative air-cooling chest freezer.
- Televisions: Home entertainment got a 33% boost thanks to Haier’s leading televisions, including the revolutionary OLED TV with Harman Kardon audio.
And beyond every home, Haier’s vision extends to smart building. The brand aims to capture 40% of its annual revenue from health and energy-saving solutions for sustainable construction.
Celebrating Partners, Embracing the Future
The 2023 Dealer Conference wasn’t just about statistics. It was about recognizing and celebrating the partnerships that fueled the brand’s success. Dealers received awards for their unwavering collaboration and support.
As Haier Southeast Asia looks to the future, they remain committed to high-end transformation. The brand also intends to explore new market opportunities and lead the industry. The “Inspire the Future Dream” theme indeed promises a relentless pursuit of innovation and customer focus.